Global Starbucks Succeeds In Tea Oriented China By Adopting Local Strategies

Though we recently discussed the decline and exit of Nestea (a Coca Cola & Nestle Joint Venture) in China, Starbucks continues to sell the average cup of coffee above for 5 USD in China with high volume. With about 1100 stores the American coffee chain has achieved its last year’s target and has become the… Continue reading Global Starbucks Succeeds In Tea Oriented China By Adopting Local Strategies

Starbucks Opening Teavana ‘Tea Bar’ in New York

Starbucks, the global coffee giant is opening it’s first tea bar in New York, according to the Huffington Post. To industry insiders this doesn’t come at a surprise, as the company successfully managed to commercialize the coffee culture worldwide, it’s now planning to do the same with tea. In addition, this is a logical step… Continue reading Starbucks Opening Teavana ‘Tea Bar’ in New York

Starbucks Aims for 1000 Stores in China in 2013

You might think that Chinese people are only used to drinking tea, but the middle class is growing. It’s exactly this segment that is who is curious about western goods, including Coffee. You don’t have to like it, but if you hold a cup of coffee with the Starbucks logo, you feel more sophisticated. Starbucks… Continue reading Starbucks Aims for 1000 Stores in China in 2013